About the Company

Our company has led the way in distributing safe, high-quality, innovative products to help meet the nutritional and wellness needs in all stages of life. With more than hundreds of products, Pa Lan Rai Co. Ltd. is trusted by thousands of families and healthcare professionals. We are now a leading distributing company in Thailand and continually expanding throughout neighboring countries with a goal of covering the rest of South East Asian countries. We have an industry-leading pipeline of promising new products, an exclusive partnership with reputable brands.

Our employees work across our sites and offices. They create local teams that form one global network who work together to inspire and influence each other, and our customers to understand diverse markets and deliver the right solution. Our distribution company has a wide range of business sectors: Health Care Supplements, Diagnostics, Personal Care and Animal Welfare.

We are driven forward by our energy, passion, commitment and flexibility. We are proud to build on our heritage, challenging ourselves to satisfy the evolving needs of our customers. In everything we do, we believe in being a responsible company, ensuring that from the products we deliver we make a positive contribution to people’s lives and the world they live in.

What We Do

Through good collaboration and partnership with reputable brands we deliver the best quality product that improve people’s lives in ways they may not realize by enhancing everyday products in many different markets.

Our business is split into four segments aligned to our target markets: Health Care Supplements and medicines, Diagnostics, Personal Care and Animal Welfare. In all four segments, our focus is on delivering innovative products that promotes sustainability continuously for the next generation to come.



  • In order to meet the needs of our customers, address market trends and continually grow as a business, innovation runs through every aspect of the way we operate and the product we distribute. We are continually challenging ourselves to capture leading-edge technology based products, knowledge and expertise in delivering high quality and rich patent portfolios of each product we introduce in the market.

  • Sustainability is part of everything we do. We believe that being a responsible company means that from the company we collaborate with, to the products we deliver and the way we operate, we should make a positive contribution to people’s lives and the world they live in. Our balanced sustainability approach considers environmental, social and economic impacts and our established long term sustainability strategy has tough performance targets to ensure we adapt and challenge ourselves to meet business needs today and in the future.

Vision Statement

Mission Statement

To be the world leader in product distribution, and related services, where the best people want to work, benefiting all stakeholders.

We are a lifelong learners committed in delivering sustainable products and services to make a positive contribution to people’s lives and the world they live in while continually challenging ourselves to meet business needs today and in the future.


Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.

Through integrity, accountability, passion, humility, simplicity and a focus on success, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.


  • We Act With Integrity and Show Respect

  • Demonstrate a commitment to integrity and ethics

  • Show respect for and value all individuals for their diverse backgrounds, experiences, styles, approaches and ideas

  • Listen to others for understanding<h/2>

  • Assume positive intent


  • We Are All Accountable

  • Take personal accountability for our actions and results

  • Actively engage in discussions and commit to decisions once they are made

  • Involve others in decisions and plans that affect them

  • Personally commit to the success and well-being of teammates

  • Embrace the belief that all injuries are preventable and that achieving a healthy and safe environment starts with “me”


  • We Are Passionate About Our Business, Our Brands and Our Food

  • Show pride in our brands and heritage

  • Delight our consumers and serve our customers through the high quality of our products and services

  • Promote a positive, energizing, optimistic and fun environment

  • Promote and implement creative and innovative ideas and solutions

  • Value, promote and fiercely protect our reputation


  • We Have the Humility and Hunger to Learn

  • Value openness and curiosity to learn from anyone, anywhere

  • Seek and provide honest feedback

  • Be open to personal change and continuous improvement

  • Learn from mistakes and successes in equal measure

  • Never underestimate our competition


  • We Strive for Simplicity

  • Seek to continually simplify and improve processes, procedures and activities

  • Work across organizational boundaries/levels and break down internal barriers

  • Deal with people and issues directly and openly

  • Prize results over form


  • We Love Success

  • Achieve results and celebrate when we do

  • Work with others as a team to accomplish results and win

  • Have a “can do” (positive) attitude and drive to get the job done

  • Make people feel valued and appreciated